The Citizens Bank of Philadelphia is currently seeking a Community & Digital Marketing Officer, as follows:
 

Position	Community & Digital Marketing Officer
Reporting To	Chief Operating Officer
Location	Open - MS

About the Position
An internal partner who plans and executes digital, content, social media, community and event marketing what advances the bank's strategic plan.  This role strengthens the bank's visibility and community relationships while delivering consistent communications across channels.

About the Opportunity
The Citizens Bank opened in 1908 in Philadelphia, MS, and it quickly earned a reputation for safety, confidence, honesty, integrity, and hard work.  Throughout its history, the bank held steadfast to its commitment to be a bedrock partner to the communities it serves.  Today, still grounded in the principles on which we were founded, our bank serves the state of Mississippi through 26 branch offices and beyond with its digital and mobile banking solutions.  Our high-tech, high-touch approach to full-service banking helps us provide the products and services of larger banks, but with a level of service that only a community bank committed to extraordinary service can provide.  We're different.  We appreciate and respect our past, but our sights are clearly set on building an even better bank for the future, and it starts with our people.  Our commitment to making the bank a great place to work is woven into the fabric of our core values - SERVE.

Essential Duties

▪ Develop and execute integrated digital, content, social media, community, and event plans under the enterprise marketing strategy.

▪ Maintain and update bank website for accurate content and style, while maintaining regulatory compliance, privacy, and accessibility.

▪ Manage all corporate social media platforms, including content planning, publishing, moderation, escalation, record retention and performance reporting.

▪ Produce clear, audience-centered campaign content for web, email, social, video, branch and community channels while maintaining brand standards.

▪ Monitor channel and campaign performance, identify trends, recommend improvements and prepare reports for leadership and business partners.

▪ Plan and manage community events, branch openings, shareholder meetings, sponsorship activities, trade shows and other events, including budgets, logistics, and staffing.

▪ Maintain an enterprise calendar of events and community commitments; ensure the bank is appropriately represented.

▪ Manage promotional merchandise and marketing inventory, including sourcing, brand quality, budget control, distribution and appropriate vendor due diligence.

▪ Support annual report and corporate communications production through content development, proofreading and approvals.

▪ Track marketing expenses, reconcile invoices and purchase requests, and provide timely budget and variance information to leadership.

▪ Administer mystery shopping program.

▪ Administer the Reward A's Scholarship program.

▪ Coordinate placement of employee promotions to various media outlets.

▪ Act as creative director for the School Stash card program, including design controls and brand consistency.

▪ Oversee check printing/instant issue department.

Other duties as required by supervisory personnel.

The Right Person

▪ 7 to 10 years' of progressively responsible marketing, communications, digital content or community engagement experience; financial-services experience is preferred.

▪ 4-year degree in marketing, communications, digital media, business administration or similar field, or an equivalent combination of education and relevant experience.

▪ Strong writing, editing, visual judgment and verbal communication skills, with careful attention to accuracy, tone and audience needs.

▪ Exceptional knowledge and use of Microsoft Office and other PC applications.

▪ Demonstrated ability to manage websites, social media, content calendars, campaigns, events, vendors and multiple deadlines.

▪ Working knowledge of digital marketing, analytics, accessibility, and advertising compliance in a regulated field.

▪ Availability for occasional travel and work outside normal business hours for community and bank events.

▪ Ability to work independently, collaborate across functions, handle sensitive information appropriately and escalate concerns promptly.

VEVRAA Federal Contractor